Trapeze Team


Giselle Travers

"My role is to ensure that we not only meet the immediate needs of our customers and suppliers but that we continuously add value by facilitating and contributing to the long-term development of their business in Australia and New Zealand ..."

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Michael Travers

"My role is to liberate the team by providing them with the most appropriate systems and resources so that they can provide the best possible service to our customers and suppliers. For me it is not just about being the best it is about continuing to remain at the top of that service tree which means never accepting second best or near enough is good enough. ..." 

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Trapeze Staff


Vicki Baker 
Office Manager & Accounts Administrator

Vicki is currently enjoying her 3rd spell at Trapeze, having re-joined in January 2015, initially as PA to Giz and Michael.

Vicki is a vital cog in the smooth running of the office. Her commitment, drive, enthusiasm, loyalty and  organisation skills ensure that the business is more than simply functional and in December 2015,  Vicki’s dedication was recognised with the Trapeze Employee of the Year Award. 

Vicki initially joined Trapeze in July 2001 as Accounts & Office Administrator having being PA to Michael when he was CEO of  The Smith Family’s Commercial business.

Vicki held this role until late 2004 when she was promoted to a newly created role of Market Development Assistant. As MDA, Vicki was the primary liaison between our suppliers and the sales team .

Vicki temporarily left Trapeze in July 2007 to allow her to devote more time to her young daughter, before returning to Trapeze in Jan 2008 to continue her role as MDA. In January 2013, Vicki resigned her position when her husband was relocated to Bathurst..

Following Mary Galea’s retirement in March 2015, Vicki resumed her role as Office Manager and in addition became our Accounts Administrator with the ultimate aim of qualifying as a Bookkeeper.

Anne-Maree Falzon

Business Development Manager

With a Bachelor of Applied Science in Food Technology, Anne-Maree joined Trapeze in 2017 as Business Development Manager with a brief to support brand owners in the nutraceutical and cosmetic market segments. In addition, Anne-Maree also provides additional product training support for the account management team, to ensure a thorough understanding of key supplier products and technologies, as well as alignment with our strategic direction.  

Anne-Maree has a very strong technical and commercial background in the Food Industry and having started her career as a Product Development Technologist at Diageo Australia in 1996, she joined Firminich Flavours & Fragrance in 2000 as a Beverage Food Technologist. 

Anne-Maree spent over 16-years at Firminich in a succession of technical and commercial roles, culminating in her appointment as Business Development & Marketing Manager in 2012. 

While Anne-Maree thoroughly enjoyed her career at Firminich, by 2016 she was ready for a new challenge and following a short career break, she joined Trapeze in a newly created business development role with the aim of further building our business in key market segments, but especially nutraceutical. 

The opportunity to join a close-knit team with a clear vision to further grow the business, coupled with the opportunity to expand her skills and experience in our 4 core market segments – nutraceutical, pharmaceutical, animal health and cosmetic, represented the sort of challenge that Anne-Maree was looking for after leaving Firminich

With her business development and strong application technology, Anne-Maree brings an added dimension to Trapeze from an industry closely related to one of our core markets. 

Like all Trapeze employees, Anne-Maree’s DNA is geared to serving customers and her ability to build strong relationships allied with an enquiring mind and great problem-solving skills, makes Anne-Maree a valuable employee and colleague.

Nerilee Jayachandran

Market Development Coordinator 


Nerilee joined Trapeze in August 2016 as our lead Customer Service Coordinator, replacing Marisol Gonzalez  who returned to being a stay-at-home mum.

Prior to joining Trapeze,  Nerilee was employed with AutoNexus for over 3-years as Office Manager a role which incorporated supervision of the Customer Service team as well as providing additional support to the Business Development team with new proposals and event management. 

Nerilee had joined AutoNexus after 4 very successful years at Photo Corporation where she ultimately became the Marketing Services Manager responsible for the coordination and implementation of the marketing programs for the business across Australia and New Zealand. 

Nerilee has excellent communication skills, is very customer focussed with exceptional organisational skills and brings to Trapeze a tremendous passion and commitment to ensuring that customers needs are not just met but exceeded.

In 2017, Nerilee took on the role of Market Development Coordinator replacing Vicki Baker, who moved back into Accounts. In the MDC role, Nerilee is the primary liaison between our suppliers and the sales team with responsibility for new product sourcing and fulfilment of supplier quotations for the sales team. Nerilee also maintains our standard products database to ensure regulatory compliance.

Whitney Lan

Key Account Manager

With a very strong cosmetics and personal care background, especially in fragrance and cosmetic technical development, Whitney joined Trapeze in June as Key Account Manager for NZ. 

A Sydney girl, but originally from Taiwan, Whitney holds several qualifications including a BSc in Biological Sciences, a BA in French (UNSW) as well as an MBA in Perfumery & Cosmetics (Padua, Italy) along with a Fragrance & Cosmetic Master from ISIPCA in France. 

After graduating from UNSW, Whitney started her career as a Technical & Marketing coordinator for Avon, and after completing her additional Tertiary studies in France and Italy, joined Symrise in Germany as Technical Coordinator for the EMEA markets.

Joining Givaudin, Shanghai in 2012 as Senior Fragrance and Business Development Specialist, Whitney was responsible for driving business growth at Givaudin’s major fragrance clients in the China Home Care market.

In 2015, Whitney relocated to Singapore to take up a newly created role as S.E. Asia Category Manager for Firminich, with responsibility for driving growth in the South East Asia Oral Care market.

Returning to Sydney in 2017, Whitney joined the fragrance raw material manufacturer Telmont Essentials, and looked after Telmont’s strategic accounts, as well as acting as the coordinator for Telmont’s Chinese growers and suppliers of essential oils, isolates and aroma chemicals. 

Challenging though the role at Telmont was, Whitney decided that she wanted to broaden her exposure to other markets and particularly wanted to work in a tight knit team environment as in her previous 3 roles she had worked in independent but isolated roles. 

Apart from English, Whitney is fluent in both Mandarin and French and like all Trapeze employees, going the extra mile for customers is very much part of Whitney’s DNA.

Jennifer Maaliki

Customer Service Coordinator 


Jennifer joined Trapeze in June 2017 as Customer Service Coordinator, succeeding Nerilee Jayachandran who transferred into our marketing team as Market Support Coordinator. Nerilee herself replaced Vicki Baker who elected to move back into Accounts. 

Jennifer has an Advanced Diploma of marketing and prior to joining Trapeze her most recent position was the Accounts All-rounder at Windsor Hyundai & the Geissler Motors Dealership at Goulburn. 

Jennifer’s accounting experience at Hyundai is an added bonus for Trapeze as her skills and experience in the accounting area enables her to provide additional cover for Vicki during busy periods.

Jennifer was employed at the Windsor Dealership from 2013 to 2017 and her initial role prior to promotion was very much front-of-office as Receptionist and Admin Support.

In this role along with earlier retail roles, Jennifer developed her passion for customer service and she loves dealing directly with customers.

Jennifer’s outgoing personality, along with her service-driven approach and terrific interpersonal skills make her a ‘natural’ as Customer Service Coordinator for Trapeze.

Helen Mutch 
Supply Chain Coordinator


Helen is the Supply Chain Coordinator responsible for coordinating our supply chain logistics from placement of  orders on our overseas suppliers to receipting of inventory into stock. 

Helen has a very strong background in logistics, having been the NSW Logistics Coordinator for Boral Clay &  Concrete for over 10 years. In the last 2-years Helen held a specialist role as pallets coordinator for the Bricks,      Masonry and Roofing Divisions of Boral based in Sydney's West.  

This role not only involved the purchasing of new pallets but also stock control and overall inventory management including the Pallet repair operation which Helen directly supervised. Prior to specializing in Logistics, Helen was Customer Service Officer at Boral based at Pennant Hills and prior to that was in Customer Service at Tarkett Sommer a multinational flooring solutions manufacturer based in Castle Hill

Helen enjoys being busy and is very focused and diligent with a great eye for detail. All of which are great attributes to have in the Supply Chain Coordinator role. Like all Trapeze employees, Helen is very customer focused and committed to service excellence. Her dedication, commitment and can-do attitude makes Helen a valuable member of the Trapeze team.

Belinda Paredes 

Sales Representative

Belinda moved into her Internal Sales role in mid-2016 following a 2-year period as a key member of our customer service team. Today, Belinda looks after a growing number of  accounts across Australia who benefit from having some TLC. in addition to her internal sales role, Belinda is also responsible for not only maintaining our samples database but also for samples fulfilment. 

Prior to this role, Belinda was part of our sales and marketing team with responsibility for developing new business with some of our smaller accounts with the aim of growing them into more significant accounts.  

Belinda joined Trapeze initially as our Supply Chain Coordinator and was responsible for managing our inventory supply chain from placement of purchase order to the receipt of goods into stock. Belinda is the first family member to join Trapeze, and while she has previously been involved in several short-term marketing projects over the years, Belinda formally joined Trapeze in May 2012.   

Prior to joining Trapeze, Belinda worked for MLC Investments for over 3 years where her strong customer focus and high integrity led her to become the first point of contact for all inbound customer enquiries thus providing a centralised, streamlined service model for MLC clients

Belinda shares her parent’s commitment to service excellence. In addition, her “can-do” attitude, enthusiasm and willingness to tackle new things, coupled with over 12-years experience in client relationship management brings an added dimension to our purchasing function, and further builds upon our commitment to exceeding both customer and supplier expectations.

Belinda continues to work in a volunteer capacity with MS Australia 

Dana Tropea 

Account Manager  

Dana joined Trapeze in July 2014 as Sales Representative in line with Trapeze policy  to create a role for  recently qualified science or marketing graduates. Dana not only adapted to her sales role but excelled. She is extremely well organised with great attention to detail and has developed into not just a key member of the sales team but a key member of the Trapeze team. Dana was promoted to Account Manager in 2016. 

Dana holds both a Masters Degree in Business & Commerce from the University of Western Sydney,    graduating in the top 2% of academic students with a grade point average of 89% as well as a Bachelor of      Health and Movement (Sport) which she obtained from the Australian College of Physical Education. At ACPE, Dana was the University Medal winner for 2013.

A keen netballer, Dana still acts as convenor, coach and mentor for her old alma mater (Loreto, Normanhurst).

Since graduating, Dana has held a number of part time roles including as sales support assistant at the Premier Building Group and more recently at Livingstone International, a pharmaceutical wholesaler.

With her bubbly personality and positive outlook, Dana has slotted in seamlessly into the Trapeze team.

Avan Young 
Key Account Manager

With a Bachelor of Food Science Technology, Avan joined Trapeze in 2016 as Account Manager looking after customers across all 4 market segments of our business in NSW, QLD and VIC.

Prior to joining Trapeze, Avan was Technical Sales Representative at Massel Foods for their Industrial Food Ingredients business.

His high level interpersonal skills, attention to detail and in-depth technical knowledge enabled him to grow his territory sales working closely with the product development, operations and quality teams of the customers to achieve results.

Before moving into a technical sales role, Avan spent 3-Years as a Research and Development Scientist at AB Mauri the globally renowned food industry player in yeast and bakery ingredients.

 Avan's 1st role after University was at Mérieux NutriSciences, the global food safely & quality organisation where he ultimately became the 2IC for the Microbiology Laboratory as well as the Antibiotics & Allergen Laboratory Manager.

Avan is passionate about helping customers find the right ingredient solution and brings to Trapeze not just a commitment to service excellence but also a great team ethic. His can do attitude and willingness to go the extra mile for both internal and external customers makes Avan a truly valued member of the Trapeze team.